3/4. EVALUATION - Distributing and Producing my media product.

As 'Final Cut' is an independent film, most likely financed and produced by Plan B Productions (an independent film and video company started by Clay Walker) it is more likely that we would be advertising at film festivals such as Raindance or the London Independent Film Festival.

Following from film festivals,

and taking in the reviews and praise, I would then move into incorporating my film in to society and work to further distribute my film.

This is a mock up advertisement for my film Final Cut. Here I have utilised the double

bill board by choosing to use one solely for the title, this will make it clear what the film is called . The black background combined with the large, bold white letters will cause an impact on the audiences memory. The other billboard uses one screenshot from the film, it is difficult to completely make out what you are looking at but you get an eerie feel which is representative of the general ambiance of the film.

I feel that as we would have a lower budget than a mainstream, highly financed film so we would not be able to afford many large advertisements, because of this I placed one of my major advertisements at a train station. As the posters are at eye level, many people will have to look at it daily, especially during peak times such as rush hour, getting the

film maximum attention.

However, news papers such as The Metro and The Independent.

Due to the genre of our film (Thriller/Horror) our marketing strategy is a different to that of of, say a mainstream action. As we are unable to appeal to children via happy meals e.g. toys or games due to our film not really marketed at that age group, and to advertise in such manor takes away from the scary feel of 'Final Cut'. However, when the film comes out on

DVD it could be bundled with other films within the same genre, e.g.One Flew Over the Cuckoo's Nest.

'Final Cut' would typically be shown in art house cinemas such as Screen on the Green in Islington, Picture house in Clapham or Renoir in Bloomsbury.